On September 29 and 30, 2024, professionals from the world of flowers, plants and decoration will be meeting at the Palais des Congrès in Tours. This prestigious venue, designed by world-famous architect Jean Nouvel, hosts the Novafleur trade fair as well as national competitions in its auditoriums.

Organised in Tours since 2013 jointly by Tours Événements and C2F, Novafleur enables professional visitors to discover the trends and innovations in the industry. Touraine, nicknamed the «Garden of France», is renowned for being home to a number of Remarkable Gardens, including the Château de Villandry. It’s the ideal setting for bringing together floristry professionals.